So, I played with a variety of opening lines involving the words “chicken fingers” for this post, but everything felt a little contrived so I gave up. I’ll just jump right in, shall I?
KFC is producing edible ‘Finger Lickin’ Good’ nail polish that tastes like chicken – or KFC chicken to be exact – in Hong Kong.
“Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix of 11 secret herbs and spices, to crate the nail polishes for KFC Hong Kong. The polish flavors are sourced from natural ingredients and based on the brand’s two favorite recipes, Original and Hot & Spicy.”
The brand said in a statement:
“To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again.”
And Ogilvy creative director John Koay said:
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
The nail polish is not being mass produced yet but the brand is inviting Hong Kongers to choose the best flavour to go into mass production, and has also released a related music video.
It’s not the first ever edible nail polish. Kid Licks makes one it claims is organic, which comes in Sour Carrot Orange, Barley Grass Green, and Beet Red flavours.